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Hello,
Welcome to Google AdWords! We want to wish you every success with your new online campaign and let you know there is help at hand if you need it.
To get you started we've designed a short email series, The AdWords Welcome Pack, to give you a solid foundation to achieve success with your new online campaign.
This email covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account.
You'll receive your next 5 emails on a weekly basis, so keep an eye out for them!
1. Where is my ad?
Check if your ad is up and running using the Ad Preview tool. Type a keyword from your account into the Ad Preview tool, and it will show you exactly which ads are appearing for your keywords in any given location, including your own ad.
We suggest you view your ad with the Ad Preview tool instead of searching on Google. When you search for your ad multiple times on Google, it can affect your ad performance by showing your ad too many times without being clicked on.
If you can't see your ad, use the Ads Diagnostic Tool to help identify the reason it's not showing. Remedying the problem can be simple. Bear in mind that your ad will only show once you have entered your billing details. If you haven't done this yet, log in to your account now to select one of the payment methods below and activate your account.
2. How can I pay for my AdWords advertising?
Available payment options depend on the country of your billing address and the currency with which you make payments. You'll see the options available to you on our Payment Options page.
To enter your billing information, select the Billing tab in your account and click the Billing Preferences link. Once you've chosen a billing method, learn more about your payment options and how you can print invoices in our online AdWords Beginner's Guide.
3. What will my AdWords advertising cost?
With AdWords, you are in control! You control the amount you pay with your daily budget and maximum cost-per-click bids (Max CPC).
Your daily budget is the maximum you're willing to spend per day. This amount is entirely up to you and you can adjust it at any time. You are also in charge of the max CPC for each keyword within your campaign. This is the amount you're willing to pay each time someone clicks on your ad. The actual cost of each click can be lower than your max CPC bid.
Learn more about how to adjust your budget and keyword CPCs.
4. How should I organize my account?
With AdWords, the organization and structure of your account is important. It can have a huge effect on the performance of your campaigns.
Take a look at the video below for a quick introduction to how you can structure your account for success.
Watch the video here!
We recommend you structure your account in a similar way to your website. So, if you offer multiple products or services, you should create a new campaign for each product/service.
Each campaign will contain ad groups that should be based on different themes.
Within each ad group are your ads and keywords. Your ads are what your customers will use to decide whether or not they will visit your website, and your keywords are the words your potential customer will use when searching for your ad.
Take a look at an example account structure to see how you might structure your own account!
If you would like more information about these topics, please visit our online AdWords Beginner's Guide.
We hope you found this first email in the AdWords Welcome Pack useful! We welcome any feedback you may have regarding this email, so please let us know what you think.
Thanks and happy reading,
Laura
The Google AdWords Team
P.S. Next week we'll cover everything you need to know about how to choose successful keywords!
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