Hello,
Did you know that in addition to showing your AdWords ad on Google search, you can also show it on websites across the internet that your customers visit?
Google's Display Network is a huge collection of websites on which you can choose to display your text, image or video ads. It's made up of a large collection of sites, that include YouTube, Google sites like Maps or Gmail, and partner sites, from high profile websites to small specialty sites, such as blogs and social networking sites.
Why show my ads on websites as well as search pages?
Internet users spend the majority of their time online browsing websites. By advertising on both search result pages and the Display Network, you can reach your target audience no matter what they're doing online.
The Display Network is made up of thousands of websites, from big household names to small specialized websites, such as blogs or forums. This means AdWords can match your ad to websites that are relevant to your product or service and that your potential customers visit.
How do I make sure the Display Network works for me?
When your campaign is opted-in to the Display Network, AdWords automatically matches your ads to relevant content on websites. This means your message is matched to the right audience at the right time.
For example, if you're selling digital cameras, our system may place your ad next to a news article that reviews the latest in digital photography equipment. In this case, you know that a user who is looking at this web page is likely to be interested in buying from you.
The principles you apply to your search campaigns will also help your ads perform well on the Display Network:
- Follow ad text best practices, like using a strong call to action in your ad
- Have clear themes defined in each of your ad groups so that your ad matches your keyword list
- Have one clear, relevant theme to your list of keywords
Together these basic actions allow our system to assess very clearly what your product or service is and match your ads to relevant websites.
Learn more about ad targeting on the Display Network.
How can I see how my ad is performing on websites?
You can review all of the websites your ad has shown on and see performance statistics on each site directly within your AdWords account. To do this simply select the 'Networks' tab within your campaign and click on 'show details' beside your Display Network placements.
With this information, you then have the ability to focus your advertising on the sites that give you the greatest value for your money and get you the most sales or leads. Learn more about how to assess your ad performance on the Display Network.
Sounds great! How do I double check that my ad is eligible to show on websites?
To get your ads showing on relevant websites ensure that you are opted-in to the Display Network.
If you'd like more information about the Display Network, visit the online AdWords Beginner's Guide.
Sincerely,
Laura
The Google AdWords Team
P.S. Next week we'll cover how you can measure your performance and find out if AdWords is working for you!
Need a little help?
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